In the past year, mobile first responsive web design has taken off. However, it’s not exactly a household phrase – not yet, anyway. For a forward thinking web shop, trying to sell a client, sitting on a 27-inch iMac, mobile first web design can be a challenge. So why would one? If you are a forward thinking web shop projecting the user experience into the future and imagining your client’s visitors on a device other than a desktop PC, you should be. Think about the person in a moving car on their iPhone or Android, or perhaps a person on an iPad in a café looking for a product. Perhaps they’re on a device not yet invented. These are all distinct possibilities, and arguably more likely than someone on a fancy desktop PC. So why start there in the first place?
The answer is to design for mobile first and expand the design outward from there. The result is a website designed and optimized for every device a potential visitor may have, making the experience a friendly one, regardless of where and when they visit.
We’re excited about all the possibilities new devices bring to web design. Nick France Design will embrace mobile first responsive design and we’re guessing we’re not the only ones.
For more details on mobile first RWD, read Jason Grigsby’s article on the Cloud Four Blog.