Whether we’re marketing our product or creating content, and by-the-way- that’s the same thing, we must think from the inside out to differentiate ourselves from our competition. We must convey what it is we believe and not what we do.

What do I mean? I believe that helping individuals and businesses succeed is the pathway to my success and the single most important thing I can do to enhance my community and surroundings. Watch this extremely inspiring talk from Simon Sinek on “How great leaders inspire action” I believe you’ll see what i mean.