responsive web design

As mobile devices such as smartphones and tablets increases for accessing the Internet, so does the importance of your website being mobile device-friendly. In fact, if you’re concerned at all about your site’s SEO, and you should be, it’s absolutely imperative that your site is mobile device-friendly and Responsive Web Design is the way to go.

More people conduct business (e-Commerce sales) on a mobile device than a desktop. Mobile-internet use is predicted to overtake desktop-internet use by 2014.  67 percent of users claim they are more likely to purchase from a mobile-friendly website. The debate over a separate mobile site vs. Responsive web design still goes on. Today, I’m going to give you a few reasons why Responsive web design is the better mobile strategy.

For starters, the SEO argument is perhaps the most salient point of all, but certainly not the only one. Google likes Responsive web design. Google even recommends Responsive web design as the industry best practice.  Because Google represents 67 percent of the search market share, I usually stop right there.  But today I won’t, I’ll explain further.

Responsive Web Design Means One URL

Because Responsive web design has one URL and the same HTML code, it’s easier and more efficient for Google to crawl, index, and organize content. A separate mobile site with two sets of code, a different URL, makes Google’s job much more difficult and that doesn’t bode well for your position in the Search Engine Results Pages (SERPs). One Responsive website makes it much easier to share, engage, and link to your content and social media channels – much easier than a separate mobile site.

User Experience and Conversion Rates

Lets say a user is searching your Responsive website for a product on their smartphone during a break at work. He or she can continue the search later at home on their desktop device. They can then find the product and complete the purchase with ease.  That same search and purchase would be way different on two separate websites. They would have to locate the product all over again and make the purchase. Conversion rates would plummet, hurting your bottom line.

Here’s another problem with a separate mobile site; a user shares something from your mobile site with his friend on Facebook who then decides to access it from his desktop, only to find limited content on a pared-down mobile site. How exactly does that help your SEO efforts? It doesn’t! This is considered an unfriendly experience and Google now ranks user-experiences and factors it into your SERPs. Responsive web design provides a positive user-experience across many devices and screen sizes.

Site Management with Responsive Web Design

Having both a mobile website and a desktop website means two sites to manage when it comes to coding, SEO campaigns, and combining the cycle of content, search and social marketing.

Remember, by using media queries, you can make your site appear any way you like on many devices. This allows you to add or omit any elements you like to deliver the best options for each device. To recap, SEO, user experience, maintenance, and the ability to serve content tailored to your users on their choice of devices, makes Responsive web design the best option for your next startup or redesign mobile strategy.