A

Aggregator – a Web-based tool or application that gathers and displays content from a variety of sources.

Avatar – an image associated with a social network member’s account.


B

Board – a Pinterest feature used to organize content that’s been “pinned.”


C

Check-In – an action that connects people to  physical locations. People can “check-in” to locations on social networks like Facebook and Foursquare.

Circles – a Google+ feature that allows users to put people together into specified groups. Through this feature, Google+ users have the ability to share updates with specific groups of people in pre-defined “circles.”

Comment – a public response to a status update or other piece of content.

Community – a feature on Google+ that allows members to create niche groups where people with similar interests can interact. Communities can be made public or kept private.

Connection – people who are part of a LinkedIn user’s personal network. Similar to a Facebook “friend” or a Twitter “follower.”


D

Dashboard – an administrative interface that typically allows users to monitor social network activity as well as take actions like sharing content.

Direct Message (DM) – a private conversation between two users on Twitter.


E

Engagement – a vague term that describes participation with a brand’s content on social networks. Typically, brands take fan and follower actions such as likes, retweets, shares and comments into consideration when measuring engagement.


F

Facebook – the world’s largest social network, with 1.23 billion monthly active users.

Fan – a Facebook user who follows a brand or business Page.

Favorite – an action that represents a user’s approval of a piece of content on Twitter.

Follower – someone who has chosen to receive your tweets in their Twitter timeline.

Foursquare – a location-based social network that enables users to discover new locations and check-in, share and save places they have visited.

Friend – a Facebook connection between two people.  Both parties must agree to become “friends” before a connection is made.


G

Google+ – a social network created by Google where users can share content and connect with other members.

Group – this feature is available on both LinkedIn and Facebook. It enables users to create a niche community where people with similar interests can communicate with each other. Similar to Google+ Communities.


H

Hangout – a feature available on Google+ that allows a group of people to have conversations and share content with each other. Users also have the ability to start video hangouts with up to 10 friends.

Hashtag – an interactive feature that allows social network users to relate a status update to a broader topic.

Handle – the name a Twitter member chooses to represent themselves. To interact with another Twitter member, users must address them with the @ symbol and the person’s handle, such as @WebsiteMagazine.


I

Influencer – a brand’s most valuable audience members. Typically, influencers are active in the social community and have the ability to sway the opinions of their followers.

Instagram – an online photo-sharing social network where users can share filtered photos and videos. Instagram is owned by Facebook.

Instagram Direct – a communication method that allows Instagram users to send photos and videos privately to another user.


L

Like – an action that social network users can take to show their approval of a status update. In addition, Facebook users can “Like” pages in order to receive the Page’s status updates in their newsfeeds.

Lists – a curated group of Twitter users.


M

Meme – a humorous piece of content that is generally recognized by society. Typically, memes are shared by many people and quickly go viral.

Message – a private communication method between two or more users on Facebook.


N

Newsfeed – the home page of a social network that is updated with activity updates from a user’s friends or followers.


P

Page – a Facebook profile for a business or a brand. Facebook users can “like” pages but they cannot be friends with pages.

Pinterest – a pinboard-style social network where users can share content and create theme-based collections.

Pin – a piece of content shared by Pinterest users.

Poke – a Facebook action that allows one user to interact with another user through a virtual “poke.”

Profile – the web page of a social network user that displays any content that the user has shared.

Promoted Content – a way to increase the reach of a profile or a specific piece of content on social networks. Promoted content is paid for and thus an advertisement.


R

Retweet – an action that allows users to share another user’s content on Twitter.

Rich Pin – pins that feature extra content, such as a map, product pricing, recipe details and more. There are multiple types of Rich Pins, including Place Pins, Article Pins, Product Pins, Recipe Pins and Movie Pins.


S

Sentiment – the implied attitude behind user comments. Social media monitoring tools can help brands measure sentiment in order to gauge the overall perception of a company or specific marketing promotions.

Share – an action that allows someone to publish content from another source. The content is  “shared” to that user’s personal social network.

Snapchat – a photo messaging mobile app that allows user to take photos or record videos and send them to selected friends. Each piece of content sent has a time limit (1-10 seconds) for viewing. After the content has been viewed it is not able to be seen again unless it is part of a Snapchat Story.

Snapchat Story – Snapchat users can put content into a “story” for 24-hour viewing. Typically, stories are made up of a string of content that creates a narrative.

Social Listening – a tool that enables users to monitor and measure what is being said about a brand on social networks.

Status Update – a piece of content shared by a social network member.


T

Timeline – Facebook’s newest profile layout that display’s a user’s collection of shared content.

Trending Topic – the most popular topics currently being discussed on a social network.

Tumblr – a microblogging platform owned by Yahoo. Currently, Tumblr has more than 172 million blogs on its platform.

Tweet – a Twitter status update.

Twitter – a popular social network that allows users to post 140-character status updates.


U

URL Shortener – a tool that converts a long URL into a shortened version that is easier to share, especially on social networks.


V

Vine – a mobile app owned by Twitter that allows users to share short videos that play in a continuous loop.

Viral – a piece of content that is rapidly and organically shared.


W

Word-of-Mouth Marketing – an unpaid form or promotion by a customer on behalf of a brand.


Y

YouTube – a video sharing platform owned by Google.

– See more at: http://www.websitemagazine.com/content/blogs/posts/archive/2014/02/19/social-media-glossary.aspx?utm_source=newsletter&utm_medium=email&utm_campaign=newsletter#sthash.Rx8WE5hf.dpuf