Free stock photos are a great resource, especially when you’re bootstrapping a new business or starting a new blog. Whether it’s for your website, Keynote or PowerPoint presentations, your blog or social media; free stock photos drive home your message far better than content without photos. In fact, all content should always have photos. And […]
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Don’t spill all your candy in the lobby is, for those that have worked with me over the years, a phrase I use quite often. Some time ago, a LinkedIn group for marketers, posed this question; “What is your best marketing advice?” I replied with “Don’t spill all your candy in the lobby.” I replied this way because in […]
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Are we, as Americans, too dependent on the internet? As I think about my own household and our dependence on the internet, I’m struck by how much our internet usage has grown in just a few short years.
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Social media networking is here to stay. It has become the go-to source for your customers to connect with and soak up information about your brand.
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Interests in mobile payments are on the rise. A new study by PayPal indicates almost one-third of Americans would prefer to carry only one item with them when they go out, and that would be their SmartPhone, not a wallet. 86 percent of US shoppers wish they didn’t have to carry a wallet at […]
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As mobile devices such as smartphones and tablets increases for accessing the Internet, so does the importance of your website being mobile device-friendly. In fact, if you’re concerned at all about your site’s SEO, and you should be, it’s absolutely imperative that your site is mobile device-friendly and Responsive Web Design is the way to […]
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You all know I’m big on content marketing and for good reason. It has become an integral part of designing and developing websites. Content is woven into search, and social to the point that they are no longer separate disciplines. In fact, one doesn’t work without the other. Writer and founder of copyblogger.com Brian Clark has coined 2013 as […]
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Whether we’re marketing our product or creating content, and by-the-way- that’s the same thing, we must think from the inside out to differentiate ourselves from our competition. We must convey what it is we believe and not what we do.
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Creating compelling content written in a concise way, with accurate keywords, is good for SEO. Getting users to like, comment, and most importantly, share your content is key to creating influencers and brand advocates. This infographic is a blueprint for getting more likes, comments, and shares.
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